This short film is a few months old, so apologies if you’ve seen it before but it’s a perfect illustration of my perception of old vs new media.

It’s a short film that was composed for Dazed & Confused known to most as a print title, therefore, defined by most as ‘old media’, probably even ‘old fashion media’. But it’s anything but. Watch over this short film and you’ll see it’s neither old nor distinctly fashion. It’s ‘the media’, as opposed to distinctly entertainment media, as emotional engagement.

dazed and confused exhale video

It’s also NSFW, so don’t watch it while your boss is peeking over your shoulder.

The short film is Exhale. It was features Mia Aminata Niaria and Jenny Sinkaberg, and it was directed by Will Davison with Reid Van Renesse serving as the Director of Photography.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.