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What do Prada stores take so long to open?
Written by Daniel P Dykes
It's one of those great mysteries right up there with 'why is the sky blue?': why do Prada stores take so damn long to open?
If you thought the year long wait for the Melbourne Prada store on Collins Street seemed excessive, it's nothing compared to the store in San Francisco!
More than a decade after Prada first began making plans to open a flagship in the City by the Bay, the Italian luxury fashion house is finally getting its wish.
An early 20th-century building at 201 Post Street, with a main entrance on Grant Avenue, will be home to a 5,650-square-foot Prada unit when it opens to the public on Wednesday. The 10 tall display windows on the first floor are framed in black and capped by Prada's signature chain logo, evoking the original Prada flagship in Milan, which opened in 1913 in Galleria Vittorio Emanuele.
As for Melbourne's flagship store? Though originally slated for November 2007 opening, the new store at the Paris end of Collins Street is now scheduled for October/November 2008. Whether that date will come to fruition, only architect Rem Koolhaas truly knows.
Source: WWD
Written: 22nd July 2008 at 16.23
Comments: Click PRADA Australia flagship store Collins Street to read comments.
Author
Written by Daniel P Dykes.
Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.
Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.