Updated: You’ll find the opening collection photos and look book at the bottom of this article.
The combination of the quality of Sydney’s new inner-city Westfield along with the fact that Zara opened in that city first may have removed the city of Melbourne’s right to self-label itself as “Australia’s fashion capital”, but the impact of Zara’s first Melbourne store upon the city’s retail scene will still be huge. Competing retailers will feel it, shoppers will revel in it.
Now, after years of speculation and despite the fact that the store is not yet finished, the opening date for Zara’s Melbourne shop has been announced.
The opening date for Zara‘s Melbourne store has been announced as 15 June, 2011. The night before will see Zara’s new Melbourne stores host an opening night, VIP party.
With its modern brutalist facade jutting out of its neo-Gothic and Edwardian buildings on Melbourne’s Bourke Street, the new Zara Melbourne store is going to be hard to miss. Placed in the heart of the Bourke Street Mall, a strip considered to be the heart of Melbourne but one that most Melburnians use as little more than a thoroughfare, Zara’s new store sits alongside two of Melbourne’s other big name retailers: department stores David Jones and Myer. Both will see an increase in foot traffic when Zara opens its doors, whether that will see them make more or less money remains to be seen. While David Jones and Zara certainly are projected at a different type of customer, Myer’s ‘fast fashion’ house brands certainly seem likely to suffer.
You can now see the look book and advertising campaign for the women’s stock that the Zara Melbourne store will carry when it opens by clicking on the thumbnails below and browsing through the photos. You’ll find all the women’s pieces, including the Special Edition Australian product. You can see the Zara Australia men’s look book for the winter 2011 product they’ll carry for the Melbourne opening at that link. Both ranges will be in Zara’s Sydney store as of next week as well.