Sometimes the response to a campaign is far more overwhelming than a brand could have anticipated. Such is the case for the Simone Perele X BGM Models ‘Curvy Couture’ Model search, which had unprecedented support. Votes poured in for the five finalists and as of yesterday a winner has been announced.

In an exciting twist, and due to the overwhelming support and demand for the curvy-figured models, BGM has decided to offer representation to all 5 girls. Booking enquiries for the models can be made via BGM’s website.

As for the ‘Curvy Couture’ competition winner, there still could only be one. And that one not only gets a contract with BGM, but the opportunity to feature in Simone Perele’s editorial and parade work for all of 2013.

Cregan McDermott model

The title goes to 14DD blonde beauty, Cregan McDermott (pictured above), named the 2012 ‘Curvy Couture’ model search winner.

Keep an eye on the Simone Perele website and Facebook page if you want to stay up to date with news from the brand and follow Cregan’s upcoming campaigns.

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