Mannequins are spying on you: weekend read

On the whole we accept security cameras, closed circuit TV, even phone and internet keyword monitoring by Governments, as a necessary measure. It’s a compromise between our privacy and our safety. But what happens when our privacy is breached for marketing purposes?

It’s reported that some retailers are releasing bionic mannequins in store that are inbuilt with the same technology that’s used to identify criminals at airports. Facial recognition software logs the age, gender, and race of shoppers, feeding into sales and marketing decisions. These inanimate, innocuous-looking mannequins are not so innocuous after all.

In fact, they’re spying on you.

Mannequin facial recognition

Raising massive issues around what constitutes a breach of one’s privacy – not to mention trust issues between shoppers and the brands using the technology – it’s a different type of Big Brother system Orwell didn’t anticipate.

Read the full story at Bloomberg.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for, where she serves as the publication's Editor.