Coco Rocha takes over sass & bide

We told you that sass & bide was having a social media take over, and they couldn’t have picked a better candidate. In terms of social media credentials you can’t go past Coco Rocha, she even has nearly 2 million followers on Google+ (in other news nearly 2 million people use Google+?).

coco rocha takes over sass & bide

The gorgeous Canadian will be taking over the reigns of the brands social media. Most notably Instagram where she’ll be sharing with us her take on how to wear the latest collection, and the life of an off duty model.

Click the thumbnails for full pictures:
Coco Rocha takes over sass & bide, day 1.
Coco Rocha takes over sass & bide, day 1.
Coco Rocha takes over sass & bide, day 1.
Coco Rocha takes over sass & bide, day 1.
Coco Rocha takes over sass & bide, day 1.

You can view the campaign so far and enter the competition to win a look from the campaign at the-takeover.sassandbide.com.

Coco has officially taken over!

You can view the photos from Coco’s first day at the helm in the gallery above and as a special treat we’ve also included a behind the scenes video from the campaign below.

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When he's not shooting the runway shows from around the globe, Allan Barger works as Fashionising.com's Art Director. That sees him work to bring you all all the latest photo shoots from the established and emerging talent of the photographers and stylists who push the industry forwards. When the picture doesn't quite speak a thousand words, Allan sets his trigger finger to the keyboard to share his written insights.