“No amount of clothing, or amount of proper styling, or hair and makeup or money can make a man… A man has to make the clothing.”

Menswear label Hardy Amies produced a neat series of videos called The ABC Of Men’s Fashion; an exploration of what fashion means to different men. Two of the videos worth drawing your attention to flirt with the question of whether clothes make the person, or the person makes the clothes. Jeff Staple, owner of creative agency Staple Design, muses that a man has to make the clothing.

ABC mens fashion hardy amies

The second video is of Harris Elliott who breaks it down into the simplest of ways:

Style to me is being cool with yourself.

More at Hardy Amies on Vimeo.

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