It could be because print media isn’t dead. Or it could be because Australia is the country that the fashion industry is currently turning to in order to make up for their financial shortfalls elsewhere (hence Topshop Australia will open within weeks of its parent company announcing a 38% downturn in profits). Or perhaps it’s a combination of both.

But highlighting just how underserved Australia’s fashion scene traditionally has been, 2012 will finally see the country get its own edition of Elle magazine.

ACP Magazines and joint venture partner, Hearst Magazines International announced today the launch of an Australian edition of the world’s most successful fashion monthly magazine, ELLE, in the autumn of 2012.

The Australian edition of Elle magazine will launch with print and digital interest, including a dedicated app.

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