In our manifesto on the curated wardrobe we defined a new vision of luxury in which less equals more. But when we talk about less we mean fewer items of better quality.
Statistics are backing up what we’ve long known in our gut feelings: fast-fashion is getting tired. Retailers such as Zara and H&M are responding to drives from customer for better quality product, even if it means a little bit more spend. In response to ‘fast-fashion fatigue’ retailers are:
- Channeling marketing efforts into promoting quality of garments and technological advances in manufacturing (such as Uniqlo’s Heattech fabrics).
- Opening more stores that nudge the upper limits of high street quality and price – for example, H&M-owned COS stores and Inditex’s (owner of Zara) Massimo Dutti.
Read the full story at Business Week.