Weekend read: are we suffering from fast-fashion fatigue?

In our manifesto on the curated wardrobe we defined a new vision of luxury in which less equals more. But when we talk about less we mean fewer items of better quality.

Statistics are backing up what we’ve long known in our gut feelings: fast-fashion is getting tired. Retailers such as Zara and H&M are responding to drives from customer for better quality product, even if it means a little bit more spend. In response to ‘fast-fashion fatigue’ retailers are:

Gap Melbourne store

  • Channeling marketing efforts into promoting quality of garments and technological advances in manufacturing (such as Uniqlo’s Heattech fabrics).
  • Opening more stores that nudge the upper limits of high street quality and price – for example, H&M-owned COS stores and Inditex’s (owner of Zara) Massimo Dutti.

Read the full story at Business Week.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.