H&M announces first Australian store

With Zara and Topshop having finally reached Australian shores in the past few years, it was only a matter of time before H&M (Hennes & Mauritz) rounded out the high street offering.

H&M have now announced their first Australian store and it will be in Melbourne. The store – one of H&M’s largest stores globally – will open in the first half year of 2014.

H&M Melbourne Australia store

The full concept flagship store will open at Melbourne´s GPO, at around 5,000 square meters over 3 floors. Stay tuned for more information soon.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.