How social media launched Kate Upton: weekend read

“But why not have a model celebrity? Why not a girl who comes with her own following? Social media brings a personality to models. That’s how consumers today decide what to buy.”

Kate Upton polarises. How did she cross the low-high fashion boundary? Some love her for it, some thing she’s somewhere she doesn’t belong, but either way you can’t deny she’s made an impact. The above quote reveals her ‘studied’ approach to fame and success.

Kate Upton V Magazine
Via @kateupton

The quote comes from the New York Times, who take a look at how and why Kate Upton’s rise to fame was spurred on by social media. Read the full article here.

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