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How social media launched Kate Upton: weekend read

Written by Tania Braukämper.

“But why not have a model celebrity? Why not a girl who comes with her own following? Social media brings a personality to models. That’s how consumers today decide what to buy.”

Kate Upton polarises. How did she cross the low-high fashion boundary? Some love her for it, some thing she’s somewhere she doesn’t belong, but either way you can’t deny she’s made an impact. The above quote reveals her ‘studied’ approach to fame and success.

Kate Upton V Magazine
Via @kateupton

The quote comes from the New York Times, who take a look at how and why Kate Upton’s rise to fame was spurred on by social media. Read the full article here.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.