BFC treads on Pitti’s toes

London Collections: Men – the menswear sibling of London fashion week – is still in its infancy. All the more surprising as to why the British Fashion Council would choose to clash its dates for the autumn 2013 showings with those of Pitti Uomo:

In a statement from Pitti Immagine chief executive Raffaello Napoleone:

In what is such a delicate moment for half of the world’s economies, while fashion fair organisers are all working hard to draw up an international calendar that will increase the efficiency and coherence of the work carried out by buyers and journalists and, at the same time, minimise costs, it seems that the board of the BFC is taking none of this into account.

I am truly surprised about this as the subject was discussed with the management of the BFC last June and it appeared that the right conditions were in place for a different outcome that would reduce the potential risk of inconveniencing the exhibitors – including a number of excellent British brands – buyers and journalists who usually attend Pitti Uomo.

Given the BFC weren’t too impressed about Milan fashion week treading on their dates earlier and things ended up having to be moved around, you’d think these things might be avoided.

Via Drapers.

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