25.06.2012
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Fashionising.com :

Best marketing tactic (intentional or not), thus far at Milan men’s fashion week: Dirk Bikkembergs keeping all the models on stage when the show ended, morphing the show into a kind of presentation. All those in the audience who couldn’t get a clear shot of the models on the runway clambered into a makeshift press pit in front of the male mannequin cluster. There’s a hundred Twitpics and Instagram photos that otherwise wouldn’t have happened.