Print circulation figures for British magazines have been posted – and they’re not looking too flash, reports WWD.
U.K. Glamour, Vogue, Elle, InStyle and Tatler all reported drops in circulation compared to last year. Vanity Fair, Harper’s Bazaar UK, and Marie Claire were more fortunate, inching upwards sightly in their figures. WWD also reported that the old media print titles are publishing figures which now incorporate digital sales: “Publishers pointed to growing digital sales of their titles, saying those are serving to buoy their often slow-growing print figures.”
Digital may have seen growth but supplying digital copies of print magazines doesn’t address the fact that more people want to be able to curate their own content and pick and choose from what’s online.