Print magazine sales: which titles are plummeting?

Print circulation figures for British magazines have been posted – and they’re not looking too flash, reports WWD.

U.K. Glamour, Vogue, Elle, InStyle and Tatler all reported drops in circulation compared to last year. Vanity Fair, Harper’s Bazaar UK, and Marie Claire were more fortunate, inching upwards sightly in their figures. WWD also reported that the old media print titles are publishing figures which now incorporate digital sales: “Publishers pointed to growing digital sales of their titles, saying those are serving to buoy their often slow-growing print figures.”

Digital may have seen growth but supplying digital copies of print magazines doesn’t address the fact that more people want to be able to curate their own content and pick and choose from what’s online.


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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for, where she serves as the publication's Editor.