If the adage that beauty comes in all shapes and sizes is overused, it’s only with good reason: never a truer thing was said. Even so, few luxury brands are willing to take the leap and embrace the fact.
Simone Perele lingerie are an exception. Last year they launched their annual “Curvy Couture Model Search” in partnership with leading plus size model agency, BGM, and it proved a huge success. Winner, 21 year old Cregan McDermott, went on to model for the likes of David Jones and The Iconic, as well as using her experience to run healthy body image workshops across Australian schools.
And today, the search begins again.
The competition calls for un-signed models between sizes 12 and 16 who embody the qualities of the ‘Simone Pérèle woman’; namely Femininity, Elegance, Confidence, and a Savoir Faire for fashion.
The winner of the competition will once again have the opportunity to model for Simone Pérèle in all lingerie work for 2014 and will become Pérèle’s official ‘Confidence Ambassador’, as well as being awarded a 2 year contract with BGM Models.