Oh Melbourne, have you lost already? If what we’re hearing is true, then indeed you soon may not be entitled to use your self-given title of “Australia’s fashion capital.” You see, not only did today’s fashion news report on the fact that British luxury brand Mulberry is choosing Sydney as the location for their first Australian store, it seems Sydney will also be the home of Australia’s first Zara store. And, as if to drive the dagger in deeper, the Sydney store is also likely to be considered the Australian flagship store.
And where will that flagship store be placed?
Not on high street, but you wouldn’t except that from a country as shopping-centre centric as Australia. Rather, Zara is slated to be heading to one of the shopping centres owned by the Westfield group.
We’re yet to have an official confirmation, but we’re hearing that Westfield Bondi Junction is the likely candidate as the late-2010 opening of the forthcoming Westfield Sydney centre doesn’t fit with Zara’s desire to open in Australia in early-2011.
Maybe not: Zara heads to Melbourne first? (5 Apr 2011)