Blogs > Fashion Industry > Marketing & PublicityApril 77 + Domino RecordsApril 77 is one of my favourite jeans companies. In the past they've teamed up with the likes of Gibson, and PETA2 (but I'll forgive them).
This time they've teamed up with the fantastic independent music label Domino who represents one of my favourite artists, The Arctic Monkeys, and also Franz Ferdinand. Together they've put together a special face to face limited editions box set including a 12'' vinyl, an April 77 'Manchester' Polo (which of course has a pick holder) and a limited edition Domino/April77 guitar pick, cause this pack is only for those who are so rock they make Pete Doherty look like Celine Dion. AussieBum Bathers Reality TV SeriesThere are a variety of different ways to get your brand noticed, and aussieBum bathers have started their own reality series which aired recently on Youtube. In this episode "They Looked Hot" you can follow the aussieBum team as they struggle through red dust and bush fires to achieve a photoshoot. Designers, let us know what you think - would you start your own reality series to promote your brand? Have your say in our forums. Just how much advertising...We all know that with the change in season comes a bevy of new fashion ad campaigns, but have you ever actually seen it in figures?At Vogue, September advertising pages jumped 16.2% to 727; and at W, the 22% spike was even more marked, with advertisers purchasing 477 pages in the magazine. By the by, if you've missed any of the new campaigns why not take a look in our Ad Campaign forum where plenty have been posted. Source: WWD Who knows about your label?Have you ever considered who you want to know about your label? Who you want it to be available to? Most designers think of (or at least hope for) mass proliferation. When the Kate Moss for TopShop capsule was released it depended on mass exposure to move the most amount of stock possible. Apple loves FashionApple is reported to be installing a store taking up a full NY block. The store will have room for promotional billboards to be displayed on top, and may contain fashion billboards. It will be situated at 9th Avenue and 14th Street, and it will be three stories and covering 32,000 square foot. One has to wonder, what will they actually do with all that space?
Celebrity fashion: Versace to Ed HardyThe success of lavish couture brands such as Versace has largely been hinged on celebrities promoting and wearing them. Celebrities support expensive labels with their access to the media, and both Keira Knightly and Hilary Swank have both been known to promote Versace.
More recently designers such as Ed Hardy are conquering the market by getting celebrities to don their clothing first. Hardy's tattoo inspired tops and caps have been seen on celebrities such as Madonna, Fergie, Ludacris, Megan Gale, and Lara Bingle.
Designing Kate MossWant to know the work that went towards putting Kate Moss together? Two parts Croydon, one part London, 3 lin... okay we're joking. Instead of the hypermodel Kate Moss, we are instead talking of the logo created to represent the brand that is Kate Moss.
Who'll be wearing your designs at RAFW?Small riff from a friend: How many upcoming fashion labels have asked someone to wear their threads at Australian Fashion Week? Irrespective of who they are, if they're in the front row or a sneezer (someone who's going to drop the designer's / label's name) then what do you really have to lose? Tips on being a successful designerWant to be a successful fashion designer? Well obviously it's going to take a lot of hard work, and a heck of a lot of talent. If you're after a little inspiration for your week, why not look to another creative industry for an insight on what they do and how you can apply it to fashion design. 1. Work quickly. Produce a lot.Other good things discussed include tips on the use of mood and concept boards. Getting Your Clothing Designs Into StoresThere are many a great designers out there who will never become a known name simply because they never managed to get stocked in stores. The Indie Clothing Blog comes to the rescue with an excellent look at how to solve the problem and get your clothing stocked in stores. |
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