Fashion marketing & Fashion PR.

5 perfume ads that worked and why

What are the ingredients that compose a successful perfume advertisement? One would say a breathtaking scenic location, while another would put forward an argument that a good TV commercial needs a well-narrated story. Some want the highest-grossing Hollywood celebrity in the finest gowns, but others are happy to look at a half-naked male body swinging to Lana del Ray’s voice by the pool. If you…

6 perfume ads so provocative they got banned

Advertisement campaigns in the fashion and beauty industry are less about the product and more about the extravagance of the imagery or video. Especially where perfume ads are concerned, there’s no denying that we often see less of the tangible bottle, and more of everything else in that one frame, be it a nude body scattered on satin sheets or random imagery unlinked to the…

Burberry’s message of quality

When it comes to building a curated wardrobe we recommend that its pieces are made up of a mix of high-to-low cost items. While luxury always has a lustre, it is never solely about a price tag. However, it is about quality. Luxury fashion is always quality fashion, yet somewhere along the way the vast majority of us forgot this. We forwent an understanding of…

Tom Ford: no photography please

Given a sneak peak of Tom Ford’s spring 2012 women’s collection did hit the Internet it would appear that not everyone was in receipt of one of these polite cards at the designer’s recent London fashion week showing:

7 lessons for getting publicity in fashion media

It seems that no good consumer focussed fashion week is without its ‘business seminars’, and Melbourne fashion week (MSFW) is no different. Getting into the full swing of things, the week (true to fashion week form, it lasts longer than that) kicked off this morning, stirring me far too early from alleged slumber for the first in the Business Series. Focussed on fashion media, though…

Burberry spends big advertising online

A good sign for online, a bad sign for print, but the real decisions won’t be made till the day that Facebook decides it’s going to charge big business for the right to run such campaigns. On that day the value of all those Facebook fan figures will be redefined, and Facebook will be the winner.

Social media attack: what David Jones should have done

Putting it mildly, this hasn’t been a great week for Australian department store David Jones. There was the profit downgrade, followed by a slump in the company’s value on the Australian stock market, and then there was the social media attack directed against them that followed. The social media attack wasn’t, however, directly related to their profit nor value downturns, but rather related to the…

Chanel’s short film revealed (video)

We saw a preview, in the guise of a trailer, for Karl Lagerfeld’s latest venture: a short film accompanying Chanel’s 2012 Cruise collection. Titled Tale of a Fairy and clocking in at just under half an hour, the full film has now been released.

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