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If fashion retail could be compared to a game of chess, then Australian department store David Jones last moved into a position one might consider check. No, they haven't won their battle against MYER and its middle market, but in bringing supermodel Miranda Kerr on board as it's face, and organising what can only be described as the country's most professional and effective consumer based event, David Jones have moved themselves into an enviable position.

So it was that last night I found myself in an enviable position. A guest of David Jones at their Spring/Summer 2008/2009 launch in Melbourne's Town Hall, having chatted with Kerr earlier in the day could guarantee one thing: all eyes would be on her. To hell with the clothing, the A through Z listers such as myself - the hype, the buzz, and the energy would all revolve around the girl from the country who's made it big in New York.

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