My name is Airdrie.
I'm distracted by pretty things.
I love stylish/interesting people.
I started my own jewellery design business - Joolz - a few years ago, with just a dream and a jewellery obsession. Things have come along nicely since then, its all going in the right direction. Its growing at a decent pace, I'm at it 24-7 and am totally absorbed by it. This year I previewed my latest collection during NYFW with Nolcha, who selected their 16 favourite emerging fashion designers from around the world to showcase. It was an amazing honour to be there.

You can find joolz elsewhere online at the following: Facebook, the blog, Twitter, or the Joolz website.

Fashion Picture Entries

Michael Cook photoshoot
Michael Cook photoshoot
Joolz for Miss Green's Wardrobe
Joolz for Miss Green's Wardrobe
Third Time's The Charm photo shoot
Third Time's The Charm photo shoot
Aus Fashion Awards
Aus Fashion Awards

airdrie's Activity

20.06

airdrie [@joolz] at 18:43
Yay my copy of T&M Magazine is here from Canada. My styling's on the cover :)

07.03

airdrie [@joolz] at 16:06
Loving all the photos, Fashionising! Great work!

23.01

airdrie [@joolz] at 22:18
Had a shoot in the city today. I do NOT love how much our back lanes and alleyways stink. One in particular was super-gross.

03.01

airdrie commented on The Big Chill by BJ Pascual
I love this!

19.12

airdrie [@joolz] uploaded new pictures;

05.11

airdrie [@joolz] has commented on one of Meg's photos
I love this one Meg :)

Photo
11.10

airdrie commented on Ruthie Davis 'Robot' sandal: daily discovery
Yes indeed, I can see u with a pair of these!

04.10

airdrie commented on Marni acetate sunglasses: daily discovery
Like a lot. Hehe I'm still contemplating head scarf this summer, although not poodle skirt :)

19.09

airdrie commented on The Art of Party: Harper's Bazaar Indonesia, August 2010
Rather bacchanalian, isn't it?

airdrie [@joolz] at 04:29
Enjoyed my day off today :)

airdrie [@joolz] left isabelle [@isabelleh] a comment
Just saw lovely shoot with a horse on @isabelleh's page. I want to do a horsey shoot! Might have a wait a couple months...

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airdrie [@joolz] has commented on one of isabelle's photos
Love this, Isabelle :)

Photo

airdrie [@joolz] left Daniel [@dpd] a comment
Abandoned asylum. Probably understandable that it freaked some people out.
(Sorry for slow reply - normally I get a notification but it didn't come through for some reason. Do I need to adjust settings or is there something new in place?)

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17.09

airdrie [@joolz] at 07:43
Well that was an interesting shoot. People were a bit freaked out by the location. Fingers crossed for some awesome pics!

13.09

airdrie commented on Footballers' Wives: V Magazine issue 66 (NSFW)
Hahaha this is gold!

airdrie commented on Frida, the perennial classic
Perfectly lovely.

airdrie [@joolz] at 16:54
Nice change on the front page guys :)

airdrie [@joolz] at 06:35
That kiddie-fashion shoot I did a few weeks ago has turned out rather pretty. Someone must have liked it, I've been asked to style the cover for an upcoming issue :)

airdrie commented on Move over Johnny Depp
Defintely, Tania!

My Style

I love shoes. And jewellery. And sunglasses. Ooo and hats! Possibly have too many of them... is that really possible?
There are things that are timeless, and then there are things that should never have been allowed to see the light of day. Nothing wrong with experimentation but please look in the mirror before leaving the house. I adore a pinstriped three-piece vintage suit with something interesting added to it - scarf, brooch, or hat, mmm hats, did I mention I like them?

Favourite Labels

Chanel, Akira Isogawa, Christophe Decarnin, YSL, AMcQ, Rodarte, Dior, Dolce & Gabbana, o so many its hard to choose!

Best Feature

Creativity.

Something You Should Know


I am also a fashion stylist. I really enjoy working with a creative team to make beautiful pictures.

2010 Showcased as one of world's best emerging fashion designers (among 16 from around the world) during New York Fashion Week
2009 Spirit of the Black Dress Winner Melbourne Spring Fashion Week
2008 Australian Fashion Awards Finalist - Best Up and Coming Designer, and Best Accessory Designer
2007 Awarded Accessories Brand of the Year runner-up (beating Dolce & Gabbana, Swatch, Adidas and Fossil)

I've got a few celebrity clients, always happy to accept a few more!

Interests

I donate Joolz to a number of different charities to assist with their fundraising events, including the Starlight Foundation.

I like eco-friendly options. It makes me feel better about driving a car and using glad-wrap!

Hates

Morons. Unless they manage to be entertaining. I have little patience with stupidity when its boring & monotonous.

Music

Paulmac, MOS Chillout Sessions, Carl Cox, So Frenchy So Chic, La Roux, Pete Murray, Manu Chau, Lily Allen, Aretha Franklin, Pink, U2, Everything But The Girl, Debussy, Thievery Corporation, Frank Sinatra, Concrete Blonde, Funk n Groove, Vivaldi, Scissor Sisters, Ella Fitzerald, White Stripes, Madonna, Tex Perkins, Astrud Gilberto, Gotye project, Basement Jaxx...

Television

I don't really watch a lot of TV. Too much else going on! I like Spicks'n'Specks. And QI.

Reading

Janet Evanovich's Stephanie Plum novels which make me dissolve in giggles. As does Terry Pratchett's discworld series.

Smoking

Don't Smoke

Drinking

Drink Socially

Ideal Night Out

Champagne, rooftop bar, groovy jazz band followed by hot DJ, my friends everywhere, plenty of chill-out spaces for when the crowd gets too much, cool new people (I love new people), summer breeze, no hassles.

Partied & Dined With

I love me some creative types.

Want To Party & Dine With

Cate, Nicole, Toni, Rachel, Kate

Occupation

Jewellery Designer
airdrie Female
31 years old
Fashion Designer
Melbourne

airdrie


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Comments

Allan wrote (31.12):
@joolz share share!
Allan wrote (31.12):
@joolz glad you're enjoying them Airdrie :)
Adrian Amiro wrote (31.12):
your pieces are fantastic!
Allan wrote (31.12):
@joolz not the best advertisement for our fair city :(
Daniel wrote (31.12):
@joolz Maybe the spam Gods ate it. Was it an asylum north of the city perchance? Mont Park?
Daniel wrote (31.12):
@joolz So what was the location?
Daniel wrote (31.12):
@joolz Glad you like the new front page :)
Daniel wrote (31.12):
@joolz Can we see any pics anywhere?
Daniel wrote (31.12):
@joolz Indeed, thank you for the mention :)
Allan wrote (31.12):
@joolz Thanks for the mention Airdrie! I'll be sure to keep an eye for the mag.

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