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My name is Airdrie.
I'm distracted by pretty things.
I love stylish people.
I started my own jewellery design business - Joolz - in 2006. I had no financial backing other than my own, but a lot of passion! I was doing the markets for a while, and threw together a website at the start of 2007. Things have come along nicely since then, I've had calls from Vogue, Cosmo, New Woman, FHM, Australian Country Style, its all going in the right direction. Its growing at a decent pace, I'm at it 24-7 and am totally absorbed by it so there really wasn't ever a choice about whether it would develop into a workable business.

You can check me out at MySpace or
the Joolz Website
 
airdrie's Feed
Updated her status 11.05
Posted a job casting; Makeup Artist required for this Sunday 06.05
Commented in the Designers Connect clique 27.04
Posted a new photo 26.04
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Commented on Marc Jacobs' new kicks in voting 17.04
Commented on Heidi Montag in animal print singlet in voting 15.04
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I Design
I design jewellery. I love recycled native Australian timbers, unusual Australian stones, recycled metals, big baroque pearls, and the bling element of Swarovski crystals. Venetian glass and Czech crystals are other weaknesses. and sometimes I'll include some quirky little element like plastic farmyard animals...
Where To Buy It
Blue Attic, Lygon Street, Brunswick VIC
La Mez, Smith Street, Fitzroy VIC
Enrico Enni, Upper Heidelberg Road, Ivanhoe
Enrico Enni, Whitehorse Road, Balwyn

Also online at www.joolz.com.au
Experience
In Depth
My Style
Classic with a contemporary edge. There are things that are timeless, and then there are things that should never have been allowed to see the light of day. Nothing wrong with a little experimentation but please look in the mirror before leaving the house.
Favourite Labels
Chanel, Akira Isogawa, Peter Alexander, Jenny Bannister, Sass & Bide, Yves Saint Laurent, Dior, Dolce & Gabbana, o so many its hard to choose!
Best Feature
Creativity.
Something You Should Know
I was invited to enter the Essential Awards & placed Runner Up for Accessories Brand of the Year 2007, beating Dolce&Gabbana, Guess, Adidas, Swatch, Fossil etc.

Some of my joolz have been in Vogue, New Woman, working on being in the other fashion mags, had coverage in newspapers around Australia, I'm just working away on raising the profile of the designs at the moment. Media attention has increased recently thanks to the Essential Awards win :)

I've got a couple of celebrity clients under the belt now, and working on getting a few more. The more the better of course! And Adrian & Kirk, both from Vogue, have said they think I'm 'a designer to watch'.
Interests
I donate Joolz to a number of different charities to assist with their fundraising events, including the Starlight Foundation. I am also involved in a charity fashion show which runs once a year to raise money for a number of different organisations.
Pet Hates
Morons. Unless they manage to be entertaining. I have little patience with stupidity when its boring.
Music
Paulmac, Carl Cox, Pete Murray, Aretha Franklin, Pink, U2, Everything But The Girl, Debussy, Thievery Corporation, Frank Sinatra, Concrete Blonde, Vivaldi, Scissor Sisters, Ella Fitzerald, White Stripes, Madonna, Tex Perkins, Astrud Gilberto, Gotye project, Basement Jaxx...
TV
Sometimes Black Books, South Park, Shameless, Heroes... actually I don't really watch a lot of TV. Too much else going on! Lately I've seen a bit of Magnum PI (yes I know, this makes everyone so jealous) as Mick was given the series as a joke present for his birthday.
Reading
Shantaram
Can't Help Myself
Smoking Don't Smoke
Drinking Drink Socially
Ideal Night Out
Champagne, rooftop bar, groovy jazz band followed by hot DJ, my friends everywhere, plenty of chill-out spaces for when the crowd gets too much, cool new people (I love new people), summer breeze, no hassles.
I've Been Seen With
Partied & Dined With
Ooo do you really want me to name-drop???
Want To Party & Dine With
Cate, Nicole, Toni, Rachel
Money Making
Occupation Jewellery Designer

airdrie

is excited about seeing the results of the Brisbane shoot soon and loving this gorgeous Qld weather :)
11.05 at 19.31

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airdrie
Female
34 years old
Fashion Designer
Melbourne
From Their Little Black Book

Zac

Midnight Fashion

aussieBum
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Comments
*miss s* wrote:
Thanks - I wish i'd been able to stay longer. The sneaker freaker party afterwards was pretty fun though! Still would have preferred to relax at Polly. I'll send you links to all coverage now. Rony is great.

The comp will run in next week's newsletter probably.

Thank again for having me.
Taisha wrote:
Hi Airdrie!!!

Thank you so much for lettingme be a part of your launch party. I had a blast, it was great! Hope you were happy with how it all went. My email is riccara86@hotmail.com. Talk to you soon and would love to work with you again. Where can we get the pics from by the way? xoxo
Tristan wrote:
yer true:)
oh yer its unda_dawgg@hotmail.com i hate it haha but too lazy to change:(
well hope the work goes alright this week:)
will be telling every1 to check the newly refreshed website:)
take care xx
Kelli wrote:
hey Airdrie,
thanks so much for the opportunity at your launch! it was a great night. and thanks for getting the photographers, the fotos turned out awesome
Kelli
Sini wrote:
Hi Airdrie,

I absolutely loved working with you and your crew. Even the guests were so cool and met a lot of new faces. Thank you so much for the oppertunity and looking forward to be working with you again... My email address is sini.wick@gmail.com

Thanx again Airdrie and Have a great week end!

Regards, Sini!
Miss Claire wrote:
it was so stupid, not that i have anything against young girls but the winner was 16 and we all had to sign a contract saying we were over 18! what bull crap im so annoyed!!!!! I sound like such a sore looser but its just a bit unfair really!
Laura Neumeister wrote:
Hi Airdrie,
Great launch, congratulations. All the models looked beautiful with your Joolz. I don't think I've met Ursula,who is she? Was great to see the shots up on the big screen:) Would love to work with you again.xoxo
Tristan wrote:
oh thanks babe:) u did such a great job with it all:) everyone loved everything which is GREAT!
a very successfull night!
tris xx
katemurray wrote:
Congratulations on an awesome launch party, I hope everything went as well as you wanted it to.
Sure, my e-mail is kate.murray@mac.com

I wish you all the best with your work!

xKx
Nina wrote:
Hi Airdrie!
Thank you for organizing such a great night last night and giving all of us this opportunity! I indeed had a great time
As you asked, here is my email ninka4ever@hotmail.com

Hope to hear from you soon

Make it a great day!
Kind regards,
Nina xx
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