
Apparently, the bra has just turned 100. I'm not sure how anyone can know the exact date the bra came into existence - but hey, 100 years is impressive non the less.
You've probably read the many horror stories surrounding the history of the bra and lingerie in general - when corsets were so tight women regularly fainted, failed to keep their food down, and even suffered the occasional pieced liver, courtesy of their own ribs. While it hasn't always been fun, the changing silhouette has continually been tightly driven by fashion trends.
Options for the bra are now far and wide reaching - from sports, to padded, to convertible and so on. So, have things stood still or will they only get more interesting? Where will the bra be in years to come?
For the most recent issue of Seventh Sin Magazine, we asked some lingerie designers where they thought underwear trends were headed in the future.
Australian lingerie designer Shiori Pike believes that vintage will be key, "1950’s glamour pin up girls, silk lots of lace trims, a more European influence..." Meanwhile, Kay Cohen of Pleasure State focused on the fact that lingerie trends "will demand more and more of technical improvements which will bring benefits to fit and comfort."
Kay also believes that lingerie is "experiencing its greatest moments of creativity. At long last lingerie is a very key player in the fashion industry" and in the future we can expect to find "exciting innerwear styling making its appearance as outerwear." Well, I sure hope so.
If you haven't checked out Seventh Sin's lingerie issue yet, you're missing out on a fantastic lingerie shoot, as modelled by the lovely Aleks, as well as various interviews and trend reports. Visit www.7thsinmag.com to check it out.

Discussion: Click Happy Birthday - the Bra turns 100! to find out more, and discuss this article in our fashion forums.
First Written: 6th April 2007 at 03.32
There aren't too many alpha-females out there and, though she might deny it, Tania certainly exudes their qualities. A keen eye, a focused approach, and a wardrobe spanning three rooms have made her one of the savviest of dressers. But it's not all couture for Tania, earning her fashionista credentials she'll frequently be seen on the town in a one-off, vintage dress and a pair of Gucci heels. She says: Vintage will never go out of style We say: Does that include vintage 80s?