Cylk is one of those labels that reliably delivers every season. That’s not to confuse reliability with predictability; in the world of design, the two are vastly different things, and Cylk is far from predictable. The Melbourne-based brand is where you go for modern classics made from natural fibers – always natural fibres – at a price point that’s justified without being inflated. Each piece seems to somehow fit with every other piece, each collection a natural evolution of the last, spurred on by the willingness of the brand to listen to and act on customer feedback. Cylk isn’t dictated to by customer demands, but it sure knows how to better itself to give the customer what she wants.
Taking a look at Cylk’s High Summer collection tells you that the customer has been wanting versatility from her pieces. And why shouldn’t she? A curated wardrobe demands that every piece is as multi-functional as possible. On Cylk’s racks that means Jodhpur-style pants in a fine corduroy that could easily take you from summer nights with a silk sleeveless tank and sandals to autumn days with boots and a cosy knit. It means silk jackets that are fully reversible, print on one side and block colour on the other. It means a colour palette that reflects High Summer’s Middle Eastern inspirations – earthy rust and copper offset by a delectable pastel mint green – but one that is also near on universally flattering.
Cylk’s High Summer collection incudes some of the seamless knitted bodycon pieces the brand is famous for, but it also goes far beyond into almost every aspect of the sartorially discerning woman’s wardrobe. And each season’s it works to expand in a way that’s true to the brand’s philosophy and DNA. Reliably giving the customer what she wants – and then some – is what’s keeping Cylk’s promising empire growing.
You can see all of the Cylk’s spring / summer 2013 collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures from the collection.
Photography by Peter Ryle @ www.peterryle.com
Model: Olivia A @ Giant Management
Hair & Make-up Artist: Samantha Patrikopoulos
Jewellery: Pieces Of Eight Gallery
Visit the Cylk website at www.cylk.com.au.