Jessica Choay A/W ’12 revisited

Jessica Choay‘s play between lingerie and outerwear continues to catch our eye. It’s rare for a day to go by where we don’t happen across her label’s winter 2012 campaign being shared on the likes of Pinterest or Tumblr; and with good reason – the images are evocative.

Look books can tell a truer story about a collection’s pieces, however. The way pieces sit in the oft simplified styling of a look book tell you more about how they’ll look on you than a campaign ever will. Campaigns are about how you wish pieces would look on you.

And so Jessica Choay‘s winter 2012 look book also catches our eye. The pieces are from the same lingerie-but-not-lingerie collection we’ve featured before, but this time each is more accessible courtesy of the fact that London’s Wolf & Badger is now stocking them in-store and online.

You can see all of the Jessica Choay’s autumn (fall) / winter 2012 collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures from the collection.