Always favouring the most effortless cuts, Princesse Tam Tam somehow manage to make their lingerie the polar opposite of vampish while still maintaining a sense of glamour. There’s no Victoria’s Secret-style bombshell padding, no bondage-strapped leather or intricate corsetry. It’s stripped back to youthful, feminine simplicity: whether underwear, swimwear, or loungewear, there’s something spectacularly appealing about the idea of a Princesse who’s not high maintenance. Her elegance shines through the simplest of pieces.
So while other brands might do the vampish, the fetishist and the bombshell better, there are days when you don’t want those things. Like all Princesse Tam Tam collections, spring / summer 2014 is sweet, understated, yet not without the detail that makes you fall in love with it. The housewear incorporates things like soft chambray shirts and broderie shorts, while the swimwear straddles sporty and whimsical with ease.
You can see all of the Princesse tam tam (princessetamtam.com) spring / summer 2014 collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures from the collection.