Wildfox summer 2013: pin-up girl heaven

Wildfox are masters of themeing, and for thir summer 2013 look book – “Hello, Sailor!” – they’ve given one big nod to the cheesecake days of the 1950s. Valerie Van Der Graaf plays out all the retro pin-up girl cliches to perfection: there’s the aloha prints and ukilale, ice-cream sundays and ballet slippers, cowgirl, farmgirl, nautical babe and nurse. And with each new character she just seems to get cuter and cuter.

Shot by Wildfox’s Kimberley Gordon, it’s a tribute to vintage pin-up art that’s playful and yet sincere – and you can’t help but love it.

Model: Valerie Van Der Graaf
Photographer: Kimberley Gordon
Styling: Kimberley Gordon, Meredith Leyerzaph, Emily Siegel
Make up: Carlene K
Hair: Tyron Dupre

Visit ilovewildfox.com

You can see all of the Wildfox spring / summer 2013 collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures from the collection.