Lion Heart and graphic madness: Yosef Peretz

Big cities in all of their splendor often push women to become lion-hearted, to evolve into bold and brave personalities in order to truly stand a chance at conquering their dreams. A fierce, fashion-forward wardrobe, worthy of such attitude is what Yosef Peretz envisioned for his spring / summer 2013 collection. Translated to an even bigger statement in the accompanying look book, the line up feels like a fearless way of portraying feminine clothing as the closest projection of a modern-day armor.


Built to fit the ambitious and adventurous times we are living, the “Lion Heart” collection focuses on the supremacy of contrasts, resulting in a beautiful exploration of sheerness versus heaviness, softness versus hardness. Set on not having to compromise a woman’s personal style, each and every single one of the garments brings along a sense of inclusion into a greater concept, one of astounding uniqueness.

The gorgeous prints created by textile designer, Noi Gazit, alongside the delicate and eye-catching hand-made embroidery, add the finishing touches to a otherwise stunning selection of cotton, leather, organza and silk designs, modeled by Lana Jalizova. You can see all of the Yosef Peretz (www.yosefperetz.com) spring / summer 2013 collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures from the collection.

Photography by Rom Kedmi
Style & Art Director: Reuven Cohen
Model: Lana Jalizova by Elinor Shahar
Hair Stylist: Liraz Agam
Hair: Jan Cohen
Make-up Artist: Chen Elkabetz