Some designers have allegedly distanced from it: the prop laden, fourth catwalk of this year’s VAMFF (Melbourne fashion festival). Well, not the show nor all all the props to be honest, but just one: the ‘cigarettes’. I use the apostrophes to indicate that they were really anything but – sitting front row it was (painfully) obvious that they were actually rolled cardboard and each model was playing make believe.
The designers in concern are apparently upset that it sent the wrong message. Or, they want to be seen as being upset about it sending the wrong message. And I understand those concerns in another medium, but this is fashion: it’s meant to push the envelope and it’s meant to be about fantasy-cum-reality. So I too am upset about the decision to use fake cigarettes. We see enough faux product on catwalks worldwide. Next time, use real cigarettes or don’t bother at all.
The fourth LMFF catwalk for 2011 was photographed for us by Kelly Defina along with our own Allan Barger. You can see Kelly’s take on the prop-laden catwalk by clicking on the thumbnails below, while you can see each individual designer’s autumn 2011 offering by viewing our VAMFF page.