An unorthodox location, a host of industry guests, and event face Lucy McIntosh (below): in the humble surrounds of a multi-story concrete carpark, Melbourne fashion week (MSFW) 2010 officially launched on Friday. Parties aside the work is just beginning for us – and, as always, we’ll be busy bringing you coverage from all the week’s events starting today.
You can view the rest of the social photos from the launch party at the gallery below.
