An unorthodox location, a host of industry guests, and event face Lucy McIntosh (below): in the humble surrounds of a multi-story concrete carpark, Melbourne fashion week (MSFW) 2010 officially launched on Friday. Parties aside the work is just beginning for us – and, as always, we’ll be busy bringing you coverage from all the week’s events starting today.

Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)

Click the thumbnails for full pictures:
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)

You can view the rest of the social photos from the launch party at the gallery below.

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