A week of fashion begins in Melbourne

An unorthodox location, a host of industry guests, and event face Lucy McIntosh (below): in the humble surrounds of a multi-story concrete carpark, Melbourne fashion week (MSFW) 2010 officially launched on Friday. Parties aside the work is just beginning for us – and, as always, we’ll be busy bringing you coverage from all the week’s events starting today.

Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)

Click the thumbnails for full pictures:
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)
Melbourne Spring Fashion Week 2010 Launch Party Photos (MSFW)

You can view the rest of the social photos from the launch party at the gallery below.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.