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Abbey & Karmen: the latest campaign for Gucci

Written by Tania Braukämper.
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Update: you can now view a full gallery of campaign images after the break. And yes – the Art Deco elements are definitely in full force.

Mert & Marcus are still the photographers of choice for Gucci, this time shooting the fashion house’s campaign for spring 2012. While the solid gold backdrop could be something from the opulent side of the ’40s, there’s little about the outfits – worn by Abbey Lee Kershaw and Karmen Pedaru – that’s suggestive of the overt “Hard Deco” theme that graced the runway.

abbey lee kershaw gucci ss12

Click the thumbnails for full pictures:
Abbey Lee Kershaw & Karmen Pedaru: Gucci S/S '12 campaign
Abbey Lee Kershaw & Karmen Pedaru: Gucci S/S '12 campaign
Abbey Lee Kershaw & Karmen Pedaru: Gucci S/S '12 campaign
Abbey Lee Kershaw & Karmen Pedaru: Gucci S/S '12 campaign
Abbey Lee Kershaw & Karmen Pedaru: Gucci S/S '12 campaign
Abbey Lee Kershaw & Karmen Pedaru: Gucci S/S '12 campaign
Abbey Lee Kershaw & Karmen Pedaru: Gucci S/S '12 campaign
Abbey Lee Kershaw & Karmen Pedaru: Gucci S/S '12 campaign
Abbey Lee Kershaw & Karmen Pedaru: Gucci S/S '12 campaign
Abbey Lee Kershaw & Karmen Pedaru: Gucci S/S '12 campaign
Abbey Lee Kershaw & Karmen Pedaru: Gucci S/S '12 campaign
Abbey Lee Kershaw & Karmen Pedaru: Gucci S/S '12 campaign
Abbey Lee Kershaw & Karmen Pedaru: Gucci S/S '12 campaign
Abbey Lee Kershaw & Karmen Pedaru: Gucci S/S '12 campaign
Abbey Lee Kershaw & Karmen Pedaru: Gucci S/S '12 campaign

Perhaps further imagery from the campaign will head further down the ‘Deco path.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.