Abbey Lee for Gucci a barrage of glamour

Gucci’s fall 2011 collection was one of the most glamourously colourful to navigate the Milan runways, so it rather seems odd to flood the associated campaign with projections that muddy the otherwise pristine jewel hues of the clothing. It’s none the less an interesting effect; as if the colour and light playing across each image were from some theatre reel of footage of the same models who sit in front of (but not facing) them. Visually the campaign may be a little overloaded (an issue in so far as it takes away from the detail of the pieces) but the styling has it down pat: the sleek hair and pristine 70s glamour couldn’t be more right.

Abbey Lee Kershaw makes a welcome return as the star of the campaign, alongside Joan Smalls, Emily Baker and Sigrid Agren.

abbey lee kershaw gucci campaign

Click the thumbnails for full pictures:
Abbey Lee Kershaw: Gucci A/W '11 Campaign
Abbey Lee Kershaw: Gucci A/W '11 Campaign
Abbey Lee Kershaw: Gucci A/W '11 Campaign
Abbey Lee Kershaw: Gucci A/W '11 Campaign
Abbey Lee Kershaw: Gucci A/W '11 Campaign
Abbey Lee Kershaw: Gucci A/W '11 Campaign
Abbey Lee Kershaw: Gucci A/W '11 Campaign
Abbey Lee Kershaw: Gucci A/W '11 Campaign
Abbey Lee Kershaw: Gucci A/W '11 Campaign
Abbey Lee Kershaw: Gucci A/W '11 Campaign
Abbey Lee Kershaw: Gucci A/W '11 Campaign
Abbey Lee Kershaw: Gucci A/W '11 Campaign
Abbey Lee Kershaw: Gucci A/W '11 Campaign

In case you hadn’t guessed by the so-real-yet-surreal quality of the photos, the campaign was shot by Mert Alas & Marcus Piggott. You can view more of the Gucci fall 2011 campaign by clicking on the thumbnails.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.