One could never accuse Agent Provocateur of being shy or demure, and the brand’s Spring 2011 campaign, which features actress Josephine de la Baume, is no different and can be aptly described as being sexually charged. Some sensuality is to be expected from a lingerie brand, though the in-your-face sexual nature of the campaign is certainly something beyond mere sensuality.

josephine de la baume agent provocateur

The pictorial campaign is accompanied by a voyeuristic video of de la Baume titled simply, “Watching Josephine”, something you can do after the jump.

Click the thumbnails for full pictures:
Josephine de la Baume: Agent Provocateur S/S '11 Ad Campaign
Josephine de la Baume: Agent Provocateur S/S '11 Ad Campaign
Josephine de la Baume: Agent Provocateur S/S '11 Ad Campaign
Josephine de la Baume: Agent Provocateur S/S '11 Ad Campaign
Josephine de la Baume: Agent Provocateur S/S '11 Ad Campaign
Josephine de la Baume: Agent Provocateur S/S '11 Ad Campaign
Josephine de la Baume: Agent Provocateur S/S '11 Ad Campaign

The collection can be shopped at the Agent Provocateur website, while the full advertising campaign can be seen after the video.

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