It was the perfect accompaniment to Ellery’s spring 2011 show at Australian fashion week: a 200 page publication that was not so much a celebration as a validation of the label’s spread; of it’s status. Ellery’s Gazette brings together work from many of the creative forces Kym Ellery has crossed paths with, including one of my personal favourites, photographer Akila Berjaoui. Grainy and dark and with just as much skin as clothing, Akila’s contribution to the Gazette’s pages is the kind that sells itself on mood rather than any clear ability to see or appreciate the actual clothing. But that goes back to Ellery’s allure; it’s a brand built largely on cool-factor.
On a side note, Ellery’s ability and willingness to produce a full publication says something for the direction of print media; print media can be new media as, in our definition, ‘new media’ goes beyond mere format. Ellery’s Gazette is a fine example of print as ‘souvenir’, and that’s a key new media trait if ever there was one.
These shots came via Akila’s blog. Click on the thumbnails for more (note, NSFW).