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Anja Rubik gives it up for ab.f.z

Written by Daniel P Dykes.

We find that Anja Rubik has a somewhat addictive quality. Yet that quality can work both ways. It saw us include her amongst our top 10 models for 2009, though inversely it meant that her shoot for Glamour Poland was nothing but a disappointment with its weak 1980s feel. All that is forgiven with her work for Korean label ab.f.z‘s Spring / Summer 2010 campaign.

Anja Rubik ab.f.z

Click the thumbnails for full pictures:
Anja Rubik: ab.f.z Spring / Summer2010
Anja Rubik: ab.f.z Spring / Summer2010
Anja Rubik: ab.f.z Spring / Summer2010
Anja Rubik: ab.f.z Spring / Summer2010
Anja Rubik: ab.f.z Spring / Summer2010
Anja Rubik: ab.f.z Spring / Summer2010
Anja Rubik: ab.f.z Spring / Summer2010
Anja Rubik: ab.f.z Spring / Summer2010
Anja Rubik: ab.f.z Spring / Summer2010

All things street wear, ab.f.z’s Spring 2010 collection features everything from staple denim shorts to over the knee boots. It would all be for nothing without Anja’s attitude to ooze life into them however. If you do indulge in ab.f.z for this coming Spring 2010 season, we recommend an attitude of similar proportions.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.