Anja Rubik marches on for H&M

H&M are still churning out the military themed pieces – as their Fall 2010 campaign starring Anja Rubik shows. But as the trend has moved on, so has the High Street fashion giant, with military pieces taking on softer and less embellished forms. Knit cardigans with military buttons, army green tights (perfect for pairing with brown boots), a shearling-lined aviator jacket… all paired with soft pastel ruffles.

Anja Rubik: H&M Fall 2010 Ad Campaign

Click the thumbnails for full pictures:
Anja Rubik: H&M Fall 2010 Ad Campaign
Anja Rubik: H&M Fall 2010 Ad Campaign
Anja Rubik: H&M Fall 2010 Ad Campaign
Anja Rubik: H&M Fall 2010 Ad Campaign
Anja Rubik: H&M Fall 2010 Ad Campaign
Anja Rubik: H&M Fall 2010 Ad Campaign
Anja Rubik: H&M Fall 2010 Ad Campaign
Anja Rubik: H&M Fall 2010 Ad Campaign
Anja Rubik: H&M Fall 2010 Ad Campaign

See more of the campaign at the gallery below.

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