Before they were covers

I used to have a penchant for collecting concept art for cinematic posters – it was fascinating to see the progression of a poster as its artist attempted to strike a balance between conceptual art and the necessity for a certain star’s head to be bigger than their co-star (the most obscure things are in detailed in a film’s contract). Fashion magazine covers are developed in a similar fashion, though it would seem that it’s less a case of artistic integrity and more a case of finding the right text to sell copies. Model Coco Rocha has been gracious enough to provide us with a rare glimpse of the process in the form of a draft cover for her recent Elle UK feature.

coco rocha elle 2010

Click the thumbnails for full pictures:
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010

By way of her Facebook fan page Coco wrote:

You don’t get to see this too often (I don’t either!!). This is one of the prototypes of my Ellle UK 25th anniversary cover. This version never made it to print, do you think it should have?

You can see the finished cover below, with the final photo shoot below that.

coco rocha elle 2010

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