Before they were covers

I used to have a penchant for collecting concept art for cinematic posters – it was fascinating to see the progression of a poster as its artist attempted to strike a balance between conceptual art and the necessity for a certain star’s head to be bigger than their co-star (the most obscure things are in detailed in a film’s contract). Fashion magazine covers are developed in a similar fashion, though it would seem that it’s less a case of artistic integrity and more a case of finding the right text to sell copies. Model Coco Rocha has been gracious enough to provide us with a rare glimpse of the process in the form of a draft cover for her recent Elle UK feature.

coco rocha elle 2010

Click the thumbnails for full pictures:
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010
Coco Rocha: Elle UK, October 2010

By way of her Facebook fan page Coco wrote:

You don’t get to see this too often (I don’t either!!). This is one of the prototypes of my Ellle UK 25th anniversary cover. This version never made it to print, do you think it should have?

You can see the finished cover below, with the final photo shoot below that.

coco rocha elle 2010

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.
Author

Written by .

He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.

He can be followed on Facebook and on Instagram.