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Billy Reid Men’s Autumn / Fall 2010

Written by Daniel P Dykes.

If you appreciate Ralph Lauren’s Blue Label and can forgo its near-parody elements then you’ll love Billy Reid’s Autumn (Fall) / Winter 2010 men’s collection. Preppy without being Gossip-Girl-bright, Reid’s collection takes the best of American classic men’s fashion, with its East Coast cool, and keeps it simple. Bar for the odd tweed expect nothing more than classic tones and cuts, something which is greatly appreciated in a period of increasing futurism on the catwalks.

Billy Reid Fall 2010

Billy Reid Fall 2010

Billy Reid Fall 2010

Billy Reid Fall 2010

Billy Reid Fall 2010

Billy Reid Fall 2010

Billy Reid Fall 2010

Billy Reid Fall 2010

Billy Reid Fall 2010

Pictures via GQ.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.