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Bonds underwear at Melbourne Fashion Festival

Written by Daniel P Dykes.

The L’Oreal Melbourne Fashion Festival (LMFF) kicked off today with the first of many catwalk shows – the Bonds Underwear pop-up parade.

Bonds Underwear fashion parade L'Oreal Melbourne Fashion Festival

The return of the skinny model (did she actually go anywhere), eclectic colours, and lots of balloons made for a colourful start to what we hope will be a equally colourful fashion week.

Click the photo to view all the photos from this morning’s parade.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.