Carolyn Murphy’s DIY shoot for Rag & Bone

A cool, street-ready yet high end label with cult-like appeal needs a cool, street-ready yet high end ad campaign to drive home its philosophies. It’s that alignment of qualities that stands out when it comes to Rag & Bone’s ‘DIY Project.’ Each segment of the campaign stars a high profile model, and yet manages to cast off all the polish and glamour you might expect; replacing it with a rawness, an authenticity, in every shot.

Just how did they achieve this? The DIY Project gives the models creative freedom over their own campaigns. It’s a glimpse into the models’ lives, from Abbey Lee Kershaw shaving her legs in the sink to Sasha Pivovarova at the petrol pump, there’s a mundane yet intriguing voyeurism that happens when you give a model a camera and tell her to shoot herself.

carolyn murphy rag & bone

Click the thumbnails for full pictures:
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11
Carolyn Murphy for Rag & Bone September '11

For a September installment Carolyn Murphy takes the Rag & Bone camera outdoors and to the beach. Again it’s an intimate portrait that connects with the viewer far more than the typical staged beach shoot would.

Wearing denim, knits and tees from Rag & Bone‘s fall 2011 collection, you can view all of Carolyn Murphy’s self-styled and self-photographed campaign by clicking on the thumbnails above.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.
Author

Written by .

Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.