Cavalli’s bewitching yet flat campaign (video)

In its ‘making of’ video, Karen Elson describes this campaign as “haunting and bewitching”, possibly the most fitting adjectives one could come up with. The three models – Natasha Poly, Mariacarla Boscono, and Elson – are like the mythological Fates, fiery goddesses with the power of deciding man’s destiny. Roberto Cavalli’s rich velvets and billowing animal print gowns are perfect for pulling off that vibe while the Siren-like hair by Anthony Turner couldn’t be more apt.

Where the campaign fails a little though is in the lack of realism. The overuse of photoshop in campaigns and shoots is a gnawing plague on the fashion industry and while the fantastic, blazing colours that Mert Alas & Marcus Piggott capture are utterly eye-catching, the final shots seem to gloss away a lot of the genuine beauty that can be seen in the behind-the-scenes video. Instead the models seem flat and super-imposed; a let down for an otherwise mystical and high-impact campaign.

Watch the full video after the jump for behind the scenes footage and interviews with the models.

Roberto Cavalli A/W 11/12 Campaign

Click the thumbnails for full pictures:
Roberto Cavalli A/W 11/12 Campaign
Roberto Cavalli A/W 11/12 Campaign
Roberto Cavalli A/W 11/12 Campaign
Roberto Cavalli A/W 11/12 Campaign

For campaign imagery from Roberto Cavalli’s fall 2011 campaign click on the thumbnails.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for, where she serves as the publication's Editor.