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Charlize Theron loses Raymond Weil
Written by Daniel P Dykes
Having paid her US$20 million to advertise their watches (in some lousily photoshopped adverts we might add), you can forgive Raymond Weil for being upset at Charlie Theron's promotion of Dior watches.
The suit by Raymond Weil accuses the Oscar-winning star of 'Monster' of two-timing the company by wearing a Christian Dior watch in public - a strict no-no in her $20 million deal."If you're the model for Ralph Lauren, you can't show up wearing Gucci at the Academy Awards," said David Jaroslawicz, an attorney for the watchmaker. "She undercut our entire ad campaign."
But Theron ticked off her sponsors when she turned up in a Tourneau catalogue wearing a diamond-encrusted watch over the words, 'Charlize Theron wears Dior'. She also had been photographed at a Texas film festival last March allegedly wearing a Dior watch.
Probably not the smartest career move, and one sure to cost her money if Raymond Weil can prove their case.
Author
Written by Daniel P Dykes.
Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.
Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.
