Cheap Monday is a label that, seemingly, can do little wrong; many a fashioniser has indulged in their denim, and few have any negatives the level against the brand. Having met people’s expectations thus far, the Swedish brand is looking to raise the bar. Enter London based designer Ann-Sofie Back whose Spring/Summer 2010 runway collection is her debut for the brand.

Cheap Monday Spring/Summer 2010 runway

And what a debut it is! Street fashion in every sense, the collection features both men’s and women’s pieces that simply ooze fashion trends.

Click the thumbnails for full pictures:
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk
Cheap Monday Spring/Summer 2010 Catwalk

Amongst this collection you’ll find ripped jeans for both men and women, some-what revealing takes on cut-away fashion, and more than a few sheer pieces. There are some catwalk looks you’ll want to avoid, such as double denim, but we’ll put them down to styling decisions.

You can see all the pictures from Cheap Money Spring/Summer 2010, men’s and women’s, by clicking the thumbnail below

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.