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Clemence Poesy for G-Star

Written by Tania Braukämper.
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G-Star Raw say she is “a confident, strong and in control woman without compromising her femininity.” And that’s precisely what drew them to casting Clemence Poesy as the star of their latest campaign.

Poesy not only has strength and confidence, but the kind of careless bedroom hair that only a Frenchwoman can seem to master. In the spring 2012 campaign the actress-slash-model wears super skinny jeans mixed with tailored denim pieces.

clemence poesy gstar raw

Click the thumbnails for full pictures:
Clemence Poesy: G-Star Raw S/S '12 campaign
Clemence Poesy: G-Star Raw S/S '12 campaign
Clemence Poesy: G-Star Raw S/S '12 campaign
Clemence Poesy: G-Star Raw S/S '12 campaign

Photographed by Anton Corbijn, you can view a further preview of the campaign at the gallery above.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.