‘Couture’ Meaning – 1. The business of designing, making, and selling highly fashionable, usually custom-made clothing for women
2. The high-fashion clothing created by designers
(Dictionary of the English Language)
The word couture conjures up limitless connotations in the mind; the most common being luxury! Each dress is made with the finest fabrics and the most skilled craftsmanship to ensure these one-of-a-kind pieces speak volumes when worn.
As Christian Lacroix once said “Haute Couture should be fun, foolish and almost unwearable…” operative word being ‘almost’. The idea behind couture is to make a statement; to create an impression that will live on forever. Tulle, silk, satin, french lace the list can go on; fabrics and materials constructed into voluptuous, oversized, intimidating dresses that give ‘wow-factor’ a whole new meaning. The red carpet is covered in gowns and Bergdorf’s Department Store windows are drenched in pieces that make even the ignorant, angry banker stop and do a double take.
Take this editorial shoot in this month’s Italian Elle; Linda Vojtova, photographed by Mark Pillai, is the epitome of Christian Lacroix’s quote: she appears playful and somewhat silly and it works! The garments jump off the pages as they are turned, one extravaganza to the next. Clothing good enough to eat it is then no wonder that these sought-after pieces are present on red carpets, in editorial shoots, weddings and grand events! When worn, one has an instant injection of luxury; running through a females body like blood through a vein, one can guarantee that one is out to make a statement.
As the saying goes, in relation to children, it is the same for couture: “Couture should be seen not heard…”
Click on the thumbnails to view the full couture shoot from Elle Italia’s May 2011 issue.