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DJs pre-Melbourne Spring Fashion Week show

Written by Daniel P Dykes.
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In their attempt to pip both MYER and Motorola Melbourne Spring Fashion Week to the post, Australian high-street retailers David Jones have held their Spring-Summer 2007/2008 collection shows.

Fashionising.com was at the VIP launch last Tuesday to lap up the new season’s looks and bring back the key looks for you.

We were also along to the subsequent photocall, featuring models from the show including the face of David Jones, Megan Gale, and Mario Testino’s muse, Catherine McNeil.

Photos from both the parade and the photo call can be found in the Fashion Diary; David Jones Spring-Summer 2007/2008 fashion parade, David Jones Spring-Summer 2007/2008 photo call.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.