Agent Provocateur have a knack for getting some of the coolest fashion icons to strip down to their bare essentials for their advertising campaigns (think Kate Moss in The Four Dreams of Miss X) which is why I’m left wondering why Peaches Geldof is appearing alongside Daisy Lowe in their latest campaign; Season of the Witch.

Lowe I understand; she has a raw, sexual quality. Peaches Geldof however? Is the tween consumer already buying some of the world’s best lingerie?

The second part of Agent Provocateur’s Season of the Witch campaign will feature Alice Dellal, Pixie Geldof and Helena Christensen.

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor in Chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.