Fashion advertising / Fashion blog / Fashion pictures

Daisy Lowe for Agent Provocateur

Written by Daniel P Dykes.

Agent Provocateur have a knack for getting some of the coolest fashion icons to strip down to their bare essentials for their advertising campaigns (think Kate Moss in The Four Dreams of Miss X) which is why I’m left wondering why Peaches Geldof is appearing alongside Daisy Lowe in their latest campaign; Season of the Witch.

Lowe I understand; she has a raw, sexual quality. Peaches Geldof however? Is the tween consumer already buying some of the world’s best lingerie?

The second part of Agent Provocateur’s Season of the Witch campaign will feature Alice Dellal, Pixie Geldof and Helena Christensen.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.