Haute couture. If you keep its tangible luxuriance aside, the phrase itself has a superlative reputation. The combination of syllables emits sensuality. Say the two words a few times and you’ll get the gist of it.
And just when you start to think this is English grammar lesson, I urge you to look at the images below.
When a magazine is ultimately dedicated to couture you’d expect them to dive into an unusual narrative. And so they did in the featured editorial of Book Moda Haute Couture magazine by exhibiting unconventional glamour, as the word ‘haute couture’ suggests.
From taking the gowns to the streets of Italy and the carpet floor of a hotel room, this synonym of elegance is least from the expected. As expensive and high quality the dresses are, these shots argue the contrary – either by scrunching up the fabric on a bed or resting against the rough pavements.
Model Veroniek Gielkens adds more worth to these shots with her poise. Her contoured high cheekbones are visible even in the sepia-coloured photographs, as is her voluminous, 90s-inspired hair.
This editorial dictates what haute couture is really about, and placing a gown on a lush stairway of a seven-star hotel is definitely not it.
Click on the thumbnails above to view the entire editorial shot by Paolo Santambrogio.