Diesel concedes that sex sells

The reign of slogan heavy fashion advertising continues for Spring 2010, and yet again it’s Diesel making the biggest impact. Having urged you, by way of semi-clad models, to be stupid they’re now returning to basics, conceding that sex sells.

Diesel sex sells

Click the thumbnails for full pictures:
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010
Diesel denim: Sex Sells Spring 2010

Leave it to Diesel to create a campaign that is both forwards and provocative. A campaign that plays on people’s sensitivities. Actually, scarp that: it plays on the sensitivities of the generations no longer in touch with today’s youth. Diesel, on the other hand, has its finger on the pulse. And when it isn’t helping lead the youtful generations, it’s giving them precisely what they want.

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.

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