Diesel hopes you’re stupid

Leave it to Diesel to think left of field. This Spring / Summer they want to inspire you… to be stupid. Yes, stupid. Because stupid is as stupid does. But, according to the Gospel of Diesel at least, stupid also inspires, makes for great stories, leads to brilliance, and has the balls. All their words.

The entire ad campaign is after the jump.

Click the thumbnails for full pictures:

Today, Diesel is our entertainment (21 Oct 2010)

Diesel: more stupidity for Fall 2010

Banned Diesel ads

Diesel: intimacy meets stupidity

Diesel wants to see your stupid side

Diesel concedes that sex sells

For more wisdom from Diesel’s Gospel, click on the thumbnails below.

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Written by Daniel P Dykes.

Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.

Written 20.01.2010.