The Diesel: Be Stupid campaign hit a note and got tongues wagging; some hated it, most loved it. Unsurprising then that Diesel have extended the concept, surrounding one of the original Be Stupid ads with a whole host of new pictures for their Diesel Intimate’s Summer 2010 campaign.
This time, however, it’s less stupid and more frivolous. From beach wear as street wear to threesome chic, look past the (possibly) enviable bodies and indulge in the at-times clever cuts by clicking on the thumbnails below. When done be sure to check out the entire Be Stupid campaign by following that link.